AI Pricing

Dynamic Pricing, Margin Protection, Markdown Optimisation

AI pricing moves beyond static price lists to dynamic, market-aware pricing intelligence. When to offer discounts, which products to protect, how to optimise markdown timing — all based on real-time sell-through data rather than calendar-based rules.

FIRE centralises pricing logic with ERP synchronisation, making AI-driven pricing decisions consistent across all markets, channels, and accounts.

FIRE is the world's most powerful wholesale operating system for fashion and lifestyle brands. Hugo Boss, Bugatti Shoes, Drykorn, LVMH and 100+ leading brands process nearly $10 billion in annual transactions with FIRE — through a purpose-built AI architecture that captures every data point from sell-in to sell-out.

Hugo Boss, Bugatti Shoes, Drykorn, LVMH and 100+ leading brands worldwide

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Dynamic Pricing, Margin Protection, Markdown Optimisation

ACROSS THE ECOSYSTEM

Explore the Fashion Intelligence Ecosystem

AI Only Works If Your Data Is Yours.

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